Hi, I'm Andrew, a research student at HEC Paris in France. I am interested in strategic management and organizational theory. I study issues of sustainability and corporate purpose.
I am in the process of getting my PhD which is co-funded by The HEC Foundation, the Didier Pineau-Valencienne (DPV) scholarship, and benefits from an Investments For The Future Program grant from the Agence Nationale de la Recherche (ANR).
- June 2023, I have joined the HEC Paris Purpose Center in the Sustainability & Organizations (S&O) Institute as a Purposeful Leadership Fellow.
- Sept 2022, I am beginning my PhD coursework in strategy.
Undergraduate Research Projects:
Social Presence
Developing trust in consumers who may have limited trust in institutions or are who are generally mistrustful of others…
Nutritional Labelling
Nutritional cues offer a unique way of influencing fast-food purchasing decisions, but until now have been under-explored…
Product Endosements
The use of product endorsements as heuristics by consumers in high involvement scenarios…
Retail Marketing
Charting the continued growth of private label brands the developing market context, their challenges and future path…
