Andrew Montandon

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Hi, I'm Andrew, a research student at HEC Paris in France. I am interested in strategic management and organizational theory. I study issues of sustainability and corporate purpose.

I am in the process of getting my PhD which is co-funded by The HEC Foundation, the Didier Pineau-Valencienne (DPV) scholarship, and benefits from an Investments For The Future Program grant from the Agence Nationale de la Recherche (ANR).

  1. June 2023, I have joined the HEC Paris Purpose Center in the Sustainability & Organizations (S&O) Institute as a Purposeful Leadership Fellow.
  2. Sept 2022, I am beginning my PhD coursework in strategy.

Undergraduate Research Projects:
Institutional Distrust
Institutional Distrust

Engaging with consumers who have imited trust in institutions, or are predisposed to be distrustful of others is a challenging task for…

Nutritional Labelling
Nutritional Labelling

The application of nutritional cues by producers will often range from very elaborate and detailed displays of nutrition information to…

Product Endosements
Product Endosements

High involvement purchasing decisions are those which are more complex, typically involve higher priced products or involve…

Retail Marketing
Retail Marketing

In this paper we present a puzzle of why certain practises in developing and developed retail markets seem to be converging, despite these markets differing strongly in their…

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